Artist's Social Media Fees
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Content
We can see that overall his content is always related to his music career. In his most recent posts, he has four posts advertising his songs and three promoting his concerts. We can evidence that Ozuna utilizes his Instagram to market his career as an artist, and takes advantage of his large number of followers in order to expand his different songs and tours.
Use of Images
In his recent posts, we can see there are only two pictures posted. We can also relate the use of pictures to him showing his life outside his artistic content. One of the pictures posted is Ozuna outside in nature. We can see his pictures represent himself and his life outside the music industry. The use of pictures, in this case, helps his audience relate to the artist in a more personal way, as well as understanding that even though he is a very successful artist, he is still a human being too.
Color Scheme
The color scheme used in his social media includes vibrant, neon and bright colors. For example, in his post with the car, we can evidence the car’s inside being a bright neon orange. Additionally, we can also see a bright red jacket, vibrant party lights and saturated green trees in some of his other posts. This color scheme helps his Instagram look more attractive and alive, and make his audience want to go through it.
Use of Video and Sound
We can relate the use of video to the marketing of his songs. In his most recent posts, we can identify all of his videos relate in some way to his music, either promoting a particular song or a tour as a whole. Adding on to that, all of his videos have one of his songs as background music. This is also a technique so that as people watch the videos, they can also hear one of his songs and therefore it will be distributed to a higher number of people.
Content
Daddy Yankee’s content at the moment is mostly focused on his current world tour. Out of all his recent posts, eight are promoting or somehow related to his current tour. The other one is promoting one of his new songs. As we can see, Daddy Yankee’s social media concentrates a lot on his musical career, but he promotes his tour in creative ways. For example, in his most recent post he promoted the tour by sending his fans a message. Therefore, we see he takes advantage of his impactful social media but also engages with his audience, creating an effective marketing technique.
Use of Images
In his most recent posts, Daddy Yankee has only got two picture posts. In one of them, he shows himself playing baseball right before performing on stage. These pictures show a more personal side of him, while doing something he likes, but they also connect to his career, so we can see he uses that post for two purposes. The other pictures show him in one of the tour’s locations. This post markets the tour and shows how the experience is, making his audience want to assist his tour.
Color Scheme
In contrast to Ozuna’s Instagram, Daddy Yankee’s color scheme varies much more on the neutral and darker side. In most of his posts the colors that predominate are black, white, gold and silver. The only exception would be the post in which he is wearing a bright neon orange hoodie, which stands out amongst the rest. I believe this is done on purpose, as that specific post is one that promotes his tour in the most direct way, also having one of his songs in the background.
External - Links
Daddy Yankee’s Instagram is mostly filled with videos rather than pictures. We can see that he uses these to not only promote his world tour, but also engage with his fans. His videos, rather than just being promotions, show himself in the actual locations. He shows the experience and talks to his fans, which makes them engage more and promotes his tour by demonstrating the process of each concert and how the experience is. With sound, he uses mostly two different techniques. Firstly, in some parts he has no background music and the sound is the artist himself talking to his followers and sharing his experiences with them. On the other hand, he also has other parts where he has his songs as background music, as a marketing strategy. Both of these add up to create a technique where he can promote his music, but at the same time, connect with his audience to keep them interested in his videos.
Use of Video and Sound
Daddy Yankee’s Instagram is mostly filled with videos rather than pictures. We can see that he uses these to not only promote his world tour, but also engage with his fans. His videos, rather than just being promotions, show himself in the actual locations. He shows the experience and talks to his fans, which makes them engage more and promotes his tour by demonstrating the process of each concert and how the experience is. With sound, he uses mostly two different techniques. Firstly, in some parts he has no background music and the sound is the artist himself talking to his followers and sharing his experiences with them. On the other hand, he also has other parts where he has his songs as background music, as a marketing strategy. Both of these add up to create a technique where he can promote his music, but at the same time, connect with his audience to keep them interested in his videos.
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