SOCIAL MEDIA PAGE
Colour Scheme
For our social media’s colour scheme, we decided to use strong and vibrant colours, such as reds, purples and blues. These colours convey a nighttime atmosphere, which relates to the kind of music Sheyel composes. Additionally, these colours create a live and active energy, which helps attract our young target audience, who are looking for an energetic vibe and these colours will do exactly that for our social media page.
Use of Sound
For the sound we will use in the social media page, we will focus once again on the campaign aspect of it, therefore we will use his music as sound. This will help first of all promote his music and expand the reach of it, and secondly, it will inevitable make people listen to it while going through his page, which will give them an opportunity to engage with it and if they enjoy it, they will keep listening to it, creating new listeners for his music and expanding the audience his music reaches.
External Links
For links we will include, we decided to insert the link to his Spotify on his social media biography. This will make it easy for his audience to click on it and be transported directly to his Spotify, where they can discover and listen to all of his songs. This link will help take the audience that his social media will attract, from his page into his actual songs, where they can go through all of them instantly. This link makes the audience find his songs in an accessible, easy and fast way, which adds on to the chances that they will actually listen to his songs.
https://open.spotify.com/artist/0SBcEi9wXs7r16WlrmvF0z
Content
Overall, we decided to create a social media page which will act as a campaign tool in order to promote Sheyel’s music. Because he is still a relatively small and new artist, it is crucial for him in this stage of his career to attempt to widen his audience and aim to reach the highest number of people possible. Based on this, most of the content on the page will be related to his music career, including some of his performances, new song/album launches, and production of his music. This will effectively achieve our aim to promote his music and create a social media which acts as a connection between the person and the artist that Sheyel is.
Use of Images
For the images, we want to concentrate on the campaign aspect of the artist’s life, therefore, we will use images that connect with his career as an artist. This will help utilize the social media page as a tool for marketing and promote himself as an artist, in order to expand his music career and reach a larger audience. Also, we want to include some pictures of Sheyel that are not related to his music career. This will help portray himself as a human being, creating a deeper connection with the audience and making himself more relatable and sympathetic to his fans. These are some of the pictures we may consider including:
Work done by Florencia Fierro.